I see a lot of adverts. I watch loads of films through Filmstalker, and see loads of television as I either write or watch more movies. So I end up seeing a lot of adverts, and some of them are really interesting, some are mini films, and some are just awful…well most are.
Yet there are some gems out there, after all some of our best film talents came from the advertisement world, the Scott brothers did. One of the gems we just saw tonight for the first time ever, from a company who are well renowned for giving us superb adverts. Irn Bru.
To begin with you’re really unsure what’s going on. You’re watching the animated Snowman with a young boy singing those amazingly high lines, but something doesn’t click right. I think it was the second or third line that I didn’t quite catch, but it didn’t ring true…”My chilly snowman mate said that he would like some too…”
The next major clue is that boy flying with the snowman was sipping from an Irn Bru can…and yet I still didn’t click that this was an Irn Bru advert, because they start flying around major Scottish landmarks.
Okay, now I was confused…but then the boy starts singing about how the Snowman just isn’t going to get hold of his Irn Bru and starts teasing him about the Irn Bru. As they flew over Glasgow’s George Square he teases him just a bit too much, there’s then this moment where the Snowman style animation looks at the boy who sports a concerned face and the Snowman who sports a slightly evil grin.
“…I wonder where I’m going to land, he nicked my Irn Bru and let go of my hand…”, and the poor boy is dropped from the heavens as the Snowman grabs the Irn Bru can, pulls off his carrot nose and necks it, leaving the poor singing soprano to fall into the snow in the streets of Glasgow.
That’s inspired, an absolute superb advert that has us both laughing like mad. A very clever advert, and it’s probably a shame that you won’t see it in England…although I hope you do, it’s a cracker.
If you want to see it for yourself, you can see it on the Irn Bru site, or here it is embedded below: