Category Archives: Internet

Airbus A380 and the failed use of social meda

Recently the Airbus A380, the world’s largest commercial airliner, visited Edinburgh with a superb approach and go manoeuvre which was something to behold. It also visited Prestwick and the Dublin air show.

To publicise the event they had a Twitter account, obviously to keep people informed, attract more people and build a media buzz around the event. While the event was rather well attended the potential of their social media experiment was wasted, losing the company a great deal of free advertising and not helping those who were following the account, keen to see the plane.

This is a prime example of a company failing to remember the prime reasons for having their social media presence and for understanding exactly what is needed to make it work for them and their followers.

Airbus missed out on two important areas, timely communication and engagement, missing these meant that the Twitter account was wasted when it could have been so much more for those at the event, those following the plane, and the company themselves.

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Where are your customers?

It amazes me that in this day and age companies don’t want to engage their customers on the Internet, despite the fact that this is where a vast majority of them are and where they are actively discussing companies and their products.

They place all their efforts in two key areas, shouting loudly at them while keeping their fingers in their ears through advertising, and manipulating them, telling then what they think they want to hear through their front line sales. Then they sit back and wait for them to call if they get stuck with anything, and usually farm that process out to another company.

Meanwhile customers both current and potential are on the Internet with growing numbers and frequency talking about the company, their products and reviewing them to their friends, family and whoever else is listening.

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Scared of employees blogging? Try using them.

What do you do when your employees are blogging? What, you think they aren’t? Even if you don’t have technical people in your employ the chances are that some of them are blogging. Maybe not under their name, perhaps under a pseudonym, and maybe not about your company, but then again, maybe they are.

They might not be blogging solely about your organisation, but you can be sure that one of them has writing something about their working life, and mentioning your company, or perhaps even you.

So what do you do? Punish and threaten them to stop? Leave them be? No, there’s a much better idea and something that will benefit everyone concerned, including your organisation.

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Google and YouTube give U.S. courts your details

At the moment we’re seeing a number of online privacy issues, and the biggest debate at the moment is undoubtedly around companies giving your details to third parties. One such issue has arisen with Google as the studio Viacom force them to had over the IP addresses of all of the people who have accessed YouTube.

Yes you read that right, they have been ordered by a U.S. court to hand over the details of anyone who has ever watched a video on YouTube, no matter what country they are from.

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Could Twitter replace business IM?

I’ve written before about utilising tools that are used daily on the Internet to create a new and knowledge focused Intranet with little cost to the business (have a look through the Knowledge Management category), and in that I’ve talked about the use of Instant Messaging. This has been something that has come up against resistance whenever it’s mentioned in a business context, so when I started using Twitter I saw answers to so many of the issues and negatives raised against IM in the workplace.

The Twitter model of messaging is one which would work superbly well in a business that is both scared of employees chatting the day away, and also of employees concerned about the instant intrusion of IM.

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Online calendar – Google vs Calendar Hub

I’m looking for a new online calendar application and have been using Calendar Hub for some time, while I like it, there are limitations, it’s a bit slow and cumbersome and comes up with a lot of errors when I’m trying to do some basic tasks.

So I started looking around, and although my feature list isn’t that extensive, it’s been difficult to find a functionality match. Google came closest, but incorrect programming on their part might rule them out.

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Web 2.0 fails and how systems should be

There was, and continues to be, a big fuss about Web 2.0, but what has it actually brought the end user? From where I stand it doesn’t appear to be that much.

We’ve ended up with a reliance on cumbersome widgets and closed systems, although the appearance of more and more dynamic content on sites is nice and swish, has it resulted in more exclusion and fairy lights over content?

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Crediting sources and copying content

This afternoon I found an interesting story on a games site which had an interview with the Director who was to be filming Halo, Neil Blomkamp. The site was Joystiq, who pointed to a site called Creativity Online who had the interview.

It was a really interesting interview that talked about why the Halo film was now officially dead, what the short films that had been created were for, and what hopes he had for the Halo film, hopes which were now gone.

I wrote and posted the story as the first of the film community to do so, I checked, and it wasn’t until a few hours later that the site Jo Blo picked up the story and credited Filmstalker with the find. Fast forward a few more hours and the other major film sites on the internet are picking it up, amazingly they all seem to have found it directly from Creativity Online.

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MovableType slowing down and struggling

What a weekend. It’s Filmstalker’s first birthday. Yes it’s one year old and amazingly I’m still managing to keep it going all by myself, and that should be raising some concerns over at MovableType as they press on trying to convince the world that they have a worthy platform for corporate blogging and content management.

Why should that be? Well even just with myself entering content and running the site it’s still struggling under the strain. Today the hosting company and I made sure the system was using FastCGI properly. This will help say MT, this will make things much speedier.

The opposite has in fact happened with over five minutes to save an entry when with background tasks switched on and FastCGI switched off it took moments, and comments are taking over a minute to process. Hence only the strong minded are staying to comment, and then I’m usually getting multiple comments as they press Submit a second time.

So why move to FastCGI and switch off background tasks you ask?

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