Tag Archives: Blog

Where are your customers?

It amazes me that in this day and age companies don’t want to engage their customers on the Internet, despite the fact that this is where a vast majority of them are and where they are actively discussing companies and their products.

They place all their efforts in two key areas, shouting loudly at them while keeping their fingers in their ears through advertising, and manipulating them, telling then what they think they want to hear through their front line sales. Then they sit back and wait for them to call if they get stuck with anything, and usually farm that process out to another company.

Meanwhile customers both current and potential are on the Internet with growing numbers and frequency talking about the company, their products and reviewing them to their friends, family and whoever else is listening.

Read More

Creating a useful Intranet

Intranets are a mess, let’s face it. They’re most often a big dump of information that is more a legacy system than any other computer system within your organisation, that is if you have the traditional model of adding in new groups of pages then your model dates back to the early days of websites.

Nowadays things are changing, and our need for information access is changing. We’re overloaded with information, we’re getting information pushed to us, we’re deciding on the information we read and the presentation of that information, and we want it in a timely fashion.

None of that is addressed by the standard Intranet model.

Read More