What do you do when your employees are blogging? What, you think they aren’t? Even if you don’t have technical people in your employ the chances are that some of them are blogging. Maybe not under their name, perhaps under a pseudonym, and maybe not about your company, but then again, maybe they are.
They might not be blogging solely about your organisation, but you can be sure that one of them has writing something about their working life, and mentioning your company, or perhaps even you.
So what do you do? Punish and threaten them to stop? Leave them be? No, there’s a much better idea and something that will benefit everyone concerned, including your organisation.