What do you do when your employees are blogging? What, you think they aren’t? Even if you don’t have technical people in your employ the chances are that some of them are blogging. Maybe not under their name, perhaps under a pseudonym, and maybe not about your company, but then again, maybe they are.
They might not be blogging solely about your organisation, but you can be sure that one of them has writing something about their working life, and mentioning your company, or perhaps even you.
So what do you do? Punish and threaten them to stop? Leave them be? No, there’s a much better idea and something that will benefit everyone concerned, including your organisation.
I’ve written before about utilising tools that are used daily on the Internet to create a new and knowledge focused Intranet with little cost to the business (have a look through the Knowledge Management category), and in that I’ve talked about the use of Instant Messaging. This has been something that has come up against resistance whenever it’s mentioned in a business context, so when I started using Twitter I saw answers to so many of the issues and negatives raised against IM in the workplace.
The Twitter model of messaging is one which would work superbly well in a business that is both scared of employees chatting the day away, and also of employees concerned about the instant intrusion of IM.
While the learners, users and customers of companies are becoming more curious, more engaged and more vocal, the companies themselves are clinging to their strict and outdated policies, rules and control.
They are in danger of, and already are, losing employees and customers who could be benefiting their organisation. While they try to control and restrict these people, they are fostering negative groups and holding themselves back.
There was, and continues to be, a big fuss about Web 2.0, but what has it actually brought the end user? From where I stand it doesn’t appear to be that much.
We’ve ended up with a reliance on cumbersome widgets and closed systems, although the appearance of more and more dynamic content on sites is nice and swish, has it resulted in more exclusion and fairy lights over content?