The Honda adverts are something special. Whoever they have as their creative company, they should sign a lifetime deal with them, and make sure they keep those intelligent people on the payroll. Or rather they should keep the deal as long as Garrison Keillor is alive.
His voice brings a warmth and feeling of hope and that everything’s going to be alright. There’s always a strong emotional feeling connected with each of the adverts, even those before Keillor was brought on board, and they all target different audiences and yet appeal to so many.